Our client's mission is to reduce the toll of fire through prevention, preparedness, and response. Paste Group recognized that fire deaths rates shown in static and tabular displays were ineffective for analysis. Using data from both public data sources (e.g., Census, City/County data, ZIP code data, American Community Survey, and the client's own National Fire Incident Reporting System (NFIRS)) we created a web-based geographic decision tool that graphically displayed changes in fire death rates over time on an overlay on the US. As additional mortality data and demographic data becomes available, Paste Group incorporates it into the tool. Currently, program managers have access to 11 years of state-based deaths rates and 6 years of county-based death rates.