Today, Deutsche Bank issues a note to shareholders regarding the possible outcomes in the patent suit between the big two. CNNMoney has a simple breakdown of what the impact could be in a variety of possible outcomes. Deutsche Bank’s Chris Whitmore identifies 4 possibilities but seems to lean to the reality of Apple getting paid per handset about $10 per. A longer shot is that the Droid feature set gets limited. Either way, it does seem pretty enticing for Apple to settle since these outcomes could drive a good bit of upward movement for the Apple stock.
Read more about this on CNNMoney.
So, I am an owner of a Droid phone but use plenty of Apple products. At the end of the day, it would be a shame if any of this impacts innovation in terms of what is available in the mobile market. Apple got it pretty darn right with the initial iPhone, but one could make a strong argument that the new players since that initial launch helped to motivate Apple to continue to push new features with the most recent iPhone 4S. As a UX practitioner, I am probably not the average mobile user, but there are a lot of things I like about the interaction design of the Droid on my HTC phone. I also have iPhone envy in certain regards, but get my fix for Apple interface & interaction design using the iPad and my MacBook.
Bottom line, the Microsoft v Apple war pushed innovation on the desktop…Apple v Google is doing very much the same now in the mobile space.
